Allow us to reintroduce you to - Staple the Label. 

Founded in 2009 in Sydney, Australia, Staple the Label has grown into one of the most recognised names in modern women’s fashion. Known for its timeless silhouettes, playful prints, and versatile everyday pieces, the brand embodies a unique blend of effortless Australian style with global appeal.

Today, Staple the Label is loved not only across Australia but also by women in Singapore, where the brand’s lightweight, versatile designs fit perfectly into tropical city life. Whether you’re dressing for brunch in Tiong Bahru or a night out in Sydney, Staple the Label delivers clothing that’s both refined and wearable.

Why Women in Singapore & Australia Love Staple the Label

  • Versatile for all occasions – From office wear to weekend getaways.
  • Breathable and comfortable – Perfect for Singapore’s tropical weather and Australia’s sunny summers.
  • Day-to-night ease – Transition seamlessly with a quick change of shoes or accessories.
  • Affordable luxury – High-quality, stylish clothing without the designer price tag.

Australian-owned – Supporting homegrown talent while resonating with global women

Established in 2009 in Sydney, Staple the Label create elevated, contemporary classics with a focus on the modern lifestyle. Their signature is versatile, effortless and sophisticated garments with a feminine edge.

Signature Pieces to Explore

The Veda Playsuit (Black)

  • A classic must-have in any wardrobe.
  • Perfect for city evenings in Sydney or dinners in Clarke Quay.
  • Easily dressed up or down depending on the occasion.

Featured above is the Veda Playsuit in black, this classic piece is a must have for any wardrobe.

Woman wearing a red floral dress on a red backgroundThe Printed Mini Dress

  • Playful yet chic – great for brunch in Melbourne or casual weekends in Singapore.
  • Lightweight fabric makes it a go-to for warmer climates.

This stunning printed mini is perfect for all those up-and-coming events. Cure enough for drinks, and perfect with flats for daytime lunches and brunches. 

Woman wearing a red sleeveless top with a knot detail on a beige backgroundThe Amira Red Top & Dress

  • A bold, textured piece that adds a festive edge.
  • Works beautifully for Chinese New Year in Singapore or parties and events across Australia.
  • Available in both a top and a dress for added versatility.

The Amira red top is made from a beautiful textured fabric, which gives it something a bit special. A great wardrobe staple for the time from Christmas through to CNY. This is a must have piece in your wardrobe. Not a fan of separates, this stunning fabric also comes in a dress. 

Styling Inspiration

  • Pair the Veda Playsuit with sneakers for a casual day, or add heels for an elevated evening look.
  • Layer the Printed Mini Dress with a denim jacket for an Australian summer evening, or keep it breezy for Singapore’s daytime outings.
  • Style the Amira Red Top with tailored trousers for work, while the dress version is perfect for festive celebrations.

From everyday casual looks, easy office looks to something a little more special, every piece from STL is intended to work together as part of a capsule wardrobe, no matter the occasion. 

Where to Shop Staple the Label

  • In Singapore: Available through She Creates Stories, with free shipping on orders above SGD 200 and worldwide tracked delivery.
  • In Australia: Widely available through local boutiques and online platforms.
  • Recognised in Vogue Australia as one of the 28 most affordable Australian fashion brands.

Read Vogue Australia's report on the 28 most affordable Australian fashion brands featuring Staple the Label.