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      Spell is a modern-bohemian fashion label based in Byron Bay. A consciously created Australian fashion brand that’s all about vintage feels, boho vibes and making all women feel divine. Certified BCorp and carbon neutral.
      Inspired by far-off places, vintage treasures and childhood memories.
      We love that Spell creates beautiful boho dresses, swimwear, woven tops and maxi dresses for women who love to look amazing. Expect sustainable fabrics, premium materials, incredible fits and stunning prints. 
      This ethical label proudly designs and samples in the Arts & Industry Estate of Byron Bay, and produces ethically in sustainable factories around the world. Shop Maxi Dresses, Mini Dresses and their amazing Boho styles at She Creates Stories in Singapore, the exclusive Spell retailer in Asia. 
      Shop the new Belladonna Collection now.

      Shop Spell 

      36 products
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      Enchanted wood midi dress
      Enchanted wood midi dress
      Spell - Enchanted Wood Strappy Maxi Dress - Dandelion
      $195.00
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      Spell Belladonna Dress - Dusty Blue
      Spell Belladonna Dress - Dusty Blue
      Spell - Belladonna Gown - Dusty Blue
      $224.00
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      Model wearing the enchanted wood romper from Spell
      Model wearing the enchanted wood romper from Spell
      Spell - Enchanted Wood Romper - Dandelion
      $180.00
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      Spell - Belladonna Tunic Dress - Light Pastel
      $187.00
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      Spell - Belladonna Gown - Dusty Olive
      $239.00
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      Spell Belladonna Blouse in Light Pastel
      Spell Belladonna Blouse in Light Pastel
      Spell - Belladonna Blouse - Light Pastel
      $135.00
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      Spell Belladonna Blouse at She Creates Stories
      Spell Belladonna Blouse at She Creates Stories
      Spell - Belladonna Blouse - Kaleidoscope
      $135.00
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      Model wearing the black dove lace mini dress
      Model wearing the black dove lace mini dress
      Spell - Dove Lace Mini Dress - Midnight
      $195.00
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      Spell Belladonna Handkerchief Mini Skirt
      Spell Belladonna Handkerchief Mini Skirt
      Spell - Belladonna Handkerchief Mini Skirt - Kaleidoscope
      $135.00
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      Spell Belladonna Jumpsuit
      Spell Belladonna Jumpsuit
      Spell - Strappy Belladonna Jumpsuit - Kaleidoscope
      $210.00
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      Spell - Flora Shirt - Pastel
      $165.00
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      Spell Eve Denim Sweetheart Midi Dress
      Spell Eve Denim Sweetheart Midi Dress - Salt
      $210.00
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      Spell Flora Tunic Dress patchwork floral and gingham
      Tunic Dress patchwork floral and gingham
      Spell - Flora Tunic Dress - Pastel
      $210.00
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      Flora Gown citrus crush dress with tie back detail
      Flora Gown citrus crush dress with tie back detail
      Spell - Floral Strappy Maxi Dress - Citrus Crush
      $247.00
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      Model wearing the pastel flora gown from Spell
      Model wearing the pastel flora gown from Spell
      Spell - Flora Gown - Pastel
      $269.00
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      Spell - Flora Gingham Short
      $105.00
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      Model wearing the Solstice linen mini dress from spell in rose
      Model wearing the Solstice linen mini dress from spell in rose
      Spell - Solstice Linen Mini Dress - Rose
      $195.00
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      Joshua Tree Robe from Spell
      Joshua Tree Robe from Spell
      Spell - Joshua Tree Robe
      $180.00
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      Spell - Solstice Midi Dress
      $210.00
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      Model wearing the Spell Yellow Rose Tee with the Joshua Tree Bells
      Model wearing the Spell Yellow Rose Tee with the Joshua Tree Bells
      Spell - Short Sleeve Yellow Rose Vintage Tee
      $68.00
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      Joshua Tree Romper from Spell
      Joshua Tree Romper from Spell
      Spell - Joshua Tree Romper - Candy
      $180.00
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      Model wearing the Casa Love Tee from Spell
      Model wearing the Casa Love Tee from Spell
      Spell - Short Sleeve Casa Love Tee - Sandstorm
      $68.00
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      Spell Lady Untamed Mini Dress
      Spell Lady Untamed Mini Dress
      Spell - Long Sleeve Lady Untamed Tunic Dress
      $187.00
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      Spell long sleeve lady untamed button through floral shirt
      Spell long sleeve lady untamed button through floral shirt
      Spell - Long Sleeve Lady Untamed Blouse
      $165.00
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      Lady Untamed Mini Dress
      Spell - Sleeveless Lady Untamed Frill Mini Dress - Tea Leaf
      $187.00
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      Lady Untamed Shorts
      Lady Untamed Shorts
      Spell - Lady Untamed Short
      $105.00
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      Lady untamed playdress with brown jacket and trainers
      Lady untamed playdress with brown jacket and trainers
      Spell - Lady Untamed Playdress
      $180.00
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      Spell Lady Untamed Maxi Dress
      Spell Lady Untamed Maxi Dress
      Spell - Lady Untamed Maxi Dress - Lavender
      $195.00