At She Creates Stories, we believe that fashion is more than just clothing—it’s about investing in pieces that feel good to wear, are made with care, and last well beyond a single season. While a higher price tag often reflects quality materials, thoughtful craftsmanship, and ethical practices, we also know that timeless style shouldn’t feel out of reach.
That’s why we carefully curate brands that strike the balance between accessible luxury and everyday wearability. Many of our labels are Australian and Singapore-based designers who champion slow fashion—supporting sustainable production, small-batch manufacturing, and designs that transcend trends. By choosing these brands, you’re not only refreshing your wardrobe with beautiful, versatile pieces, but also supporting independent creatives and responsible fashion.
From coastal-inspired collections to elevated essentials and statement dresses, our brands offer something for every occasion—whether it’s an effortless weekend look or a standout piece for your travels. Each collection we stock is designed to bring joy to getting dressed, while also making a considered investment in fashion you’ll love for seasons to come.
Discover our edit of women’s fashion brands at She Creates Stories—stylish, wearable, and made to last.
When choosing where to shop, it’s not just about price—it’s about value. Start by exploring how a brand produces its collections. Look out for designers who are transparent about their processes and who take social and environmental responsibility seriously. Certifications or small-batch production are often good indicators that the label is committed to more ethical practices.
Fit and flexibility also matter. Check whether the brand offers a size range that works for you and always review their return policy, so you feel confident in your purchase. Fabrics are another key detail—natural fibres tend to last longer, feel better on the skin, and wear beautifully over time compared to synthetic alternatives. They are also easier to recycle in the future.
Most importantly, focus on pieces that will truly serve you. Versatile staples that work hard in your everyday wardrobe or standout designs that showcase your personal style will give you the best return on investment. By choosing thoughtfully, you’ll build a collection that looks good, feels good, and lasts for years to come.
Best for basics
ESTL - designed in house especially for our customers, ESTL fills the gaps in your wardrobe that will work the hardest. The Linen Vest, the linen shorts, a great oversized shirt, a cotton tank etc. Great price points and quality, this brand is here to stay, and we will bring out 1 or 2 collections per year.
Pictured above the ESTL Tori Tank 100% Cotton $60 available in white, black, cornflower and pink and the Sammy 100% Linen Shorts $100 available in white, black, and cornflower.
Paper Heart - An Australian fashion label loved for its youthful, trend-driven designs that are as wearable as they are fun. Known for combining playful prints, flattering silhouettes and on-trend details, Paper Heart creates pieces that let you experiment with style while staying effortlessly chic. From casual everyday looks to statement outfits perfect for weekends and holidays, the brand is all about accessible fashion that feels fresh and contemporary. With its blend of easy wearability and modern design, Paper Heart is a go-to for women looking to update their wardrobe with affordable Australian fashion that doesn’t compromise on style.
Pictured above the Paper Heart - Summer Tank $40 100% Cotton. Available in black, rust, peach, and white.
Staple the Label - Since its launch in 2009, Staple the Label has been creating timeless pieces that balance sophistication with effortless wearability. Known for elegant silhouettes, refined tailoring and playful prints inspired by Australia’s coastal lifestyle, the brand delivers versatile styles that feel both polished and relaxed. With a focus on accessible design, Staple the Label makes it easy to elevate your everyday wardrobe with pieces that bring a touch of luxury—without the high-end price tag.
Best for breathable sets
Lokoa - is an Australian lifestyle brand that blends relaxed coastal vibes with modern, wearable style. Designed for women who love effortless fashion, Lokoa is best known for its breathable fabrics, signature prints and easy-to-wear silhouettes that move seamlessly from everyday dressing to holiday wardrobes. With each collection, Lokoa embraces comfort and versatility while maintaining a timeless aesthetic that works perfectly in warm climates like Singapore and across Asia.
At She Creates Stories, we’re proud to stock Lokoa for its commitment to creating stylish, travel-ready pieces that feel just as good on the beach as they do in the city. If you’re looking to refresh your wardrobe with affordable Australian fashion that celebrates both comfort and individuality, Lokoa is a label you’ll love.
Palm Collective - is an Australian fashion brand dedicated to creating timeless pieces with a conscience. Known for its use of sustainable materials such as organic cotton, linen and eco-friendly fibres, Palm Collective designs clothing that is gentle on the planet while remaining effortlessly chic.
The label is especially loved for its breathable co-ord sets and flowy silhouettes—perfect for warm climates like Singapore and holidays across Asia. Each collection is crafted in limited runs, ensuring mindful production that prioritises quality over fast fashion. With Palm Collective, you can enjoy stylish, versatile outfits that not only elevate your wardrobe but also reflect a more sustainable way of dressing.
At She Creates Stories, we’re proud to offer Palm Collective’s eco-conscious designs for women who value both style and sustainability. From everyday staples to holiday-ready looks, these are pieces you’ll want to wear on repeat, season after season.
Best for Dresses
Bec + Bridge - is an Australian fashion label celebrated for its modern, feminine designs that make every occasion feel special. Known for statement dresses, elegant silhouettes and intricate detailing, the brand excels in creating pieces that transition seamlessly from day events to evening celebrations. Whether it’s a wedding, cocktail party or a night out, Bec + Bridge delivers occasionwear that feels effortless, chic, and unmistakably contemporary.
We love curating Bec + Bridge’s standout dresses for women who want wardrobe pieces that are both stylish and memorable, ensuring you’re always dressed for the moment.
Roame - is an Australian fashion label designed for women who love effortless elegance and timeless style. Bex discovered this brand in Brisbane whilst shopping her favourite strip. Known for beautifully tailored dresses, flowy silhouettes, and modern prints, Roame creates pieces that move seamlessly from casual daywear to special occasions. Whether it’s a weekend getaway, a celebratory event, or simply dressing up for yourself, Roame offers wardrobe staples that feel both chic and comfortable.
We’re proud to stock Roame for women seeking versatile, stylish dresses that bring ease and confidence to every moment, making your wardrobe both practical and memorable.
