Shona began selling her hand painted designs at the iconic Bondi Beach and Paddington Markets in 2000. From humble beginnings, the Shona Joy brand has continued to grow and evolve. Still based in Sydney, Australia - Shona Joy is powered by a close-knit team with a grassroots spirit and a grounded love for authenticity and artisanal integrity.
Each collection embodies a neutral colour palette and natural fabrications that signify a clear Australian identity - always with a hint of our signature 70s bohemian glamour. In remaining true to the Shona Joy aesthetic, our collections don’t generally follow the trends of the season. We don't believe in disposable fashion, with a mission to design the pieces that will be treasured as part of your wardrobe forever - striving to create pieces that transcend any season, occasion, day or evening and look just as glamorous in heels or bare feet.
The Shona Joy commitment is to develop well-crafted and timeless pieces that are designed to celebrate life in, and which will be treasured for years to come. Their responsible business journey is built on the foundations of People, Product, and Planet. Each of these pillars is carefully laced with our core focus on empowering women, protecting our oceans and conserving nature.
They are committed to minimizing our impact and contributing positively to people and the planet.
Launching in Singapore exclusively at She Creates Stories soon!