Brand in focus: JAASE

Newest brand to hit the shelves at She Creates Stories is JAASE. We dive into the why behind this brand and hear about the owners love of prints. 

Pictured above the JAASE Story Maxi Dress in Koda Print $120

The Australian brand Jaase was founded by a mother and daughter. The label originated from their love for prints & fabrics. The sun-filled lifestyle on Sydney's beaches is the biggest source of inspiration. The founders of Jaase want every woman to feel beautiful in their items.

Pictured above is the Tansy Dress in Berry Print from JAASE $120

The Jaase story began with a mother and daughters' appreciation for prints, fabrics and all things beautiful. The owners and creative minds behind the label are Karen and Amy McDonnell. The Jaase tribe is all about family, the girls decided to launch the brand together in 2014, to showcase their love for clothes. They now have an office in Burleigh Heads Queensland where they employ around 50 staff and continue on with their ethos. 

Pictured above the Rosabella print in the Montana Mini Dress $100

Their recognizable designs and prints continue to represent the mother, daughter love for feminine, yet sexy styles all created in unique prints, hand designed within Australia. Karen and Amy are passionate about supporting the Australian fashion industry. The girls strive to create free spirited and beautiful collections with a piece of them in every print and style.

Pictured above is the Fallon Dress in the Koda Print $100

All pieces of the Jaase collections have a feel for the Australian beach culture, through the styles, patterns and colours. 

Pictured above the JAASE Clover Top in Rosabella Print $80

We love having JAASE onboard at She Creates Stories and we hope you'll love it too! It's perfect for Summer here in Singapore. 

Bex x