Sentosa print shirt with shell buttons in cornflower base print

Welcome to the world of ESTL (pronounced Estelle), the newest brand at She Creates Stories. ESTL stands for Essential, Stylish, and Lovingly made. 

Designed by She Creates Stories founder Rebecca Metcalfe, ESTL is more than just a brand—it’s a celebration of tropical living...for those who chase the sun and live life to the fullest.

The Inspiration Behind ESTL

ESTL offers the perfect fits for your tropical lifestyle. Our designs are versatile, stylish, and tailored to meet the needs of those living in warm climates. From breezy dresses to chic tops and comfortable bottoms, each piece is designed to keep you looking fabulous and feeling cool. A lot of the pieces can be mixed and match, meaning more outfit options, and easy to wear fits for your everyday life.

Inspired by the stunning allure of the Cote D’Azur, our first collection brings a sunny Singapore twist to the timeless French Riviera chic. Imagine the rich blue hues of the ocean, the vibrant energy of summer destinations, and the effortless elegance of seaside living. This collection captures that essence, blending it with the dynamic spirit of tropical living.

Sentosa Print Short in cornflower with silver hardware

The Heart of ESTL

At the heart of ESTL lies our commitment to using only the finest, breathable fabrics. Each piece is crafted to ensure maximum comfort and style, perfect for hot weather and everyday wear. Our fabrics are not only premium but also exclusivefeaturing prints you won’t find anywhere else. These unique designs are a testament to our dedication to offering something truly special.

White linen shirt with shell buttons and short sleeve

ESTL's Craftsmanship

Every ESTL piece is lovingly crafted by small manufacturers. This commitment to better manufacturing practices not only ensures high-quality products but also fosters a sustainable and fair fashion industry. We are not a fast fashion brand, our products are more premium and we take time to make them. 

Alexis Mini Dress from ESTL in viscose fabric with palm and cockatoo print

Discover ESTL

ESTL is a brand born from a love for the tropics and a passion for stylish, easy to wear fashion. Each piece is a testament to our dedication to quality, comfort, and sustainability. We invite you to embrace the beauty and elegance of ESTL.

Follow us on Instagram @estl_co to stay updated with the latest collections, style tips, and exclusive behind-the-scenes content. Join our community and share your tropical lifestyle with us!

Shop ESTL exclusively at She Creates Stories and enjoy free shipping on all orders over $200 in Singapore.